Proveyance Promotion By Design

Proveyance specializes in an "allways-on" approach to promotion. We stretch ideas, budgets and existing content to spawn complimentary promotions. Simply put, we go well beyond conventional web development firms. Finding a developer willing to think out-of-the-box is near impossible for most small businesses working with short-term budgets.

A simple example of Promotion by Design begins as a scenario where the client desires a Blog to foster customer communication related to a cetain product. Promotion awareness leads Proveyance to recommend a tweak to the Blog that will hook the Blog to a related product review service online. In this manner, a little more effort results in a whole new stream of potential customers.

At nearly every point of the development cycle, Proveyance considers additional promotions such as concept-targeted domain names, gateway pages, search engine optimization, etc. After all, the options are limitless. The process of site/company promotion begins at the very first meeting where your unique business situation becomes an opportunity for promotion.

Proveyance Key-Phrase Gateways

The vast majority of hits to your web site will come as a result of a search. Words, misspelled as they sometimes are, are all that connect your web site visitors to your business. Phrases, or key-phrases are of great interest to your competitors and those of other markets as should they be to you. Simplified, when a potential customer conducts a search, highly relevant to your product or service, your related listing should appear to them. If not, then you're not maximizing your site's potential. Proveyance doesn't employ tricks to get your listings in front of your customers. In fact, great care is taken to avoid drawing traffic to your site that results from unrelated searches. This is the basis of the Targeted Traffic concept. Targeted traffic is what you want.

Key-Phrase Gateways are usually single web pages designed to earn a listing in a search engine for very specific key-phrases. How this is done is by narrowing the focus of the page to a targeted concept. For instance, if you're in the flowers and unique gifts business you may have a web site which features and promotes hundreds of products across many categories. Where a Key-Phrase Gateway becomes usefull is when a specific product needs further promotion that your main site can't provide. Let's assume gift baskets for our example. Despite the fact that your site features flowers, gifts and numerous other products, the gift baskets gateway page leans heavily toward gift baskets. It's not uncommon for a Key-Phrase Gateway page to completely ignore a whole segment of your product mix. The goal of the gateway page is to lead visitors to your site with very specific interests. In this, example scenario the interest is gift baskets.

Gateway pages act as alternate home-pages for your site. They open a whole world of added benefits like more accurate traffic statistics, return on investment tracking and an almost "focus-group" like understanding of which products are hot and which are not.

EXAMPLE: Personal Touch Catering has a very successful web site, which focuses on catering, wedding consulting, floral design, etc. Not all of their customers have interest in wedding services. But for those that do...

Weddings: This gateway is more relavant to wedding related searches and wedding-minded visitors	Catering: This gateway is highly relevant to food service and nothing else	Regional: This gateway dynamicly alters itself to focus on numerous cities in a given service region	Upscale Service: This gateway attracts customers who expect more and are willing to pay for it

Yahoo! Search Marketing Sponsored Search

Yahoo!, the world's most visited internet destination, reaches over 330 million unique users--potential customers for your business--each month on a local and global level.

List your business in sponsored search results across the Web and reach 80% of active Internet users. Control your position by the amount you bid on keywords. Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing.