When you bundle the simple concept of e-commerce with additional service information, useful help information and other tools, you make the online sales cycle more efficient. It may seem to some that to effectively generate sales online all that's needed is the fundamental e-commerce capability and not much else. The Purdon Rental project once again proves the contrary, demonstrating that every aspect of a site should be designed to promote sales and support.

This was accomplished through the Purdon Rental project by extending the company's communications capabilities, shortening the time it takes to perform the day-to-day functions and by other means that now benefit both the company and its customers.